Web-style TV innovation

Ericsson MediaFirst TV Platform is a software-defined, media-optimized cloud-based TV platform. By virtualizing managed & Over-the-Top (OTT) services, MediaFirst TV affords Pay TV providers the economics, agility and innovation of web-services. MediaFirst TV provides a converged multi-screen experience including Pay TV in-home, TV Everywhere and OTT services. It embraces all content sources and delivery networks.

Next Gen Consumer Experience

MediaFirst TV delivers premium TV content to connected devices and offers a personalized experience that learns about the consumer, richer experiences through secondary screens, and integration of social networks and Pay TV to deliver breakthrough consumer experiences that are unbound, immersive and easy to discover and enjoy. MediaFirst TV features an HTML5 application Universal Client, which underpins a seamless and consistent experience across all devices.

Agile DevOps Delivery

MediaFirst TV’s agile PaaS model means you can avoid the cost and effort that traditionally comes from building a TV platform infrastructure. Continuously refined by Ericsson’s software developers and IT experts, MediaFirst’s DevOps delivery is smooth and future-ready.

Open architecture

Freed from the constraints of A/V delivery, it’s easier, and quicker, than ever to deploy new features and services. MediaFirst TV’s open architecture construction allows you to maximize your current technology investments, while providing full flexibility for the future. Data-driven personalization and monetization comes thanks to MediaFirst TV’s big data platform. Innovation is faster than ever, and service management is agile and responsive. Everything is managed from a single platform, including multiple systems, networks and devices. No other cloud-based TV platform is as integrated, or efficient.


In working with Ericsson on the MediaFirst TV platform we’re moving to an agile approach to avoid long planning, development and release cycles to roll out products faster with more certainty of meeting the needs of our customers.

Tim Fell, VP, Video and Broadband Services|TELUS


Whether you’re an experienced TV provider, or a mobile operator with TV ambitions, MediaFirst is the future-ready choice for launching an OTT/Pay TV or Live Service, or for migrating to a next generation platform today.


MediaFirst’s open architecture allows you to maximize your existing technology while staying flexible. As a modular cloud-based TV platform, services can be added gradually.


Leverage MediaFirst’s customization framework to make your brand stand out from the competition, delivering a UX that will drive significant gains in acquisition and retention.